NOTICE: Select safety courses are currently being offered in-person as part of GPRC’s Relaunch Strategy. Online and videoconference courses will be available for registration and will run as scheduled.
You can start self-paced Online courses at any time. To start sooner than a listed course date, contact us here
OFFER: Get up to 2/3 of your employee training costs covered through the Canada Job Grant.
Training can be done online, on-site, and in the classroom. Classes can be part-time or full-time.
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Paid Search (PPC) (DPS05)
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, you will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Estimated length: 4 hrs
Access Time: 90 days
Our online courses allow you to invest in your career and personal interests anytime and anywhere. Courses are either stand-alone or may belong to a certificate. Please see the certificate section for more information. Access time to the course is listed above. If you require longer, you can request an extension; however, please note that doing so will incur additional fees. To request an extension, please contact the Continuing Education department at firstname.lastname@example.org, or 780-539-2975.
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.