Marketing Automation (DMA02)
Description
This course is designed to help you develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. In this course, you will expand your knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. In Module 2, the single customer view is introduced as it relates to cultivating leads. The module then covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. Loyalty programs are discussed and methods for measuring their effectiveness. Finally, you will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
Price: $139.00
Estimated length: 3.5 hrs
Access time: 90 days
.35 CEUs
MindEdge Refund Policy
Refunds/cancellations are subject to the cancellation policy of the third-party content provider. You may receive a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the course progress page from within the course. Requests can be submitted via MindEdge’s contact support form here or by email: support@mindedge.com.
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